With a completely new brand name, Amera Villas, the family aspires to reinvent the notion of villa living and expand it from a plain holiday rental to a proper, private home throughout the year.
This new brand has been created to genuinely express what the actual offering of the four villas is: this is where your Day takes a whole new meaning and you live it with a completely different twist. It is not just a way to measure the time that passes but the actual essence of the minutes and hours you spend here. The word in itself means “Day” in Greek (“mera”) and the Doric dialect in which it its expressed gives you a hint of the authenticity of your experience. The brand’s badge, the “Asterisk” hides two different notions; on one hand its stands for the ideogram “A” of the brand name, “Amera”, and serves as a citation that will unfold the interpretation of the name as you read through, and on the other hand it symbolizes the star as a means to categorize the hospitality experience as well as the passing from day to night and vice versa.